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Privacy Policy

Notice

The user of this website shall be aware that any use, alteration, copying, reproduction, or distribution of any material contained in this website without the express consent of its rightful holder may be prohibited by copyright and/or trademark laws. The user further agrees that it will hold harmless from all liability and will defend the Puerto Rico Hotel & Tourism Association (PRHTA) from all claims, allegations, and causes of action that might be presented against PRHTA by any rightful holder of such intellectual property rights, and, additionally, that it will indemnify PRHTA for and against all liability, judgments, penalties, civil or criminal, that may be imposed based on such claims, allegations and/or causes of.

Disclaimer

All the material contained in this website is intended for informational purposes only. The Puerto Rico Hotel & Tourism Association (PRHTA) does not necessarily sponsor, endorse, or recommend any product or service offered in the participants' or advertisers' ("linkees") websites nor the materials contained therein. PRHTA makes no guarantee or warranty, either expressed or implied, and/or other representation concerning the participants' or advertisers' ("linkees") websites, products or services, their content therein, or in any way guarantees access to the participants' or advertisers' ("linkees") website. PRHTA will not be liable for any damage, either direct or consequential, contractual or extra-contractual, caused by non-performance or breach of a contract entered into by the participants or advertisers ("linkees") with the users of this website, or arising from any action or omission of said participants or advertisers, or from any material contained in the participants' or advertisers' ("linkees") websites. PRHTA shall not be liable to its website users for any delay or default caused by acts of God or public enemy, including, but not limited to, fires, earthquakes, severe weather conditions, floods or any other natural disaster; explosions, embargoes or quarantines; labor strikes, slowdowns or any other kind of labor stoppage; nor for any unforeseen or preventable failure related to any change in infrastructure, traffic capabilities or breakdown of the Internet, the World Wide Web or any related telecommunication equipment or system, or any machinery, equipment or software. Finally, PRHTA does not guarantee that files downloaded through its website are free from infections, viruses, worm, Trojan horses, or any other cause that might contaminate or destroy users' hardware, software, network or system, nor shall it be liable for any damages, direct, actual or consequential, related to such downloading. By clicking any hyperlink to access any of the participants' or advertisers' ("linkees") websites, you agree to be bound by the terms of this disclaimer.

Online Privacy Policy of the Puerto Rico Hotel & Tourism Association

This website (www.prhta.org), authorized by the Puerto Rico Hotel & Tourism Association (PRHTA), is mainly designed and operated to provide users with valuable information about Puerto Rico hotel accommodations and tourism services (the "Website"). For PRHTA, online Users' privacy is very important. Therefore, this website collects, maintains, and secures any User's information according to the Privacy Policy set forth herein. By visiting www.prhta.org Users agree to be bound by this Privacy Policy. Any User who does not agree with this Privacy Policy should not disclose any information to PRHTA through this website.

Definitions

  1. "Personally Identifiable Information, or PII" means any data (such as, but not limited to, name, address, social security number, telephone number, etc.) that alone or in combination directly identifies an individual User. PII shall be provided by Users voluntarily.
  2. "Non-Personally Identifiable Information, or NPII" means any information that cannot be directly associated with or traced to particular Users. NPII may be collected by Users without the knowledge of the latter.
  3. "User" means any individual who accesses the PRHTA's own www.prhta.org website.
  4. "Cookies" means any technology that enables this website to download and store a text file into your hard drive to allow this website to retrieve the same at a latter time.
  5. "Special Personalized Service" means any and all services provided through this website that requires the gathering of PII.

Collection and Use of Personally Identifiable Information

This website may collect, maintain, and secure Personal Identifiable Information from Users only when Users choose to do so in connection with any Special Personalized Service provided at this website. The main purpose of collecting and processing Users' PII is to allow the PRHTA or its website participants or advertisers to provide consenting Users with personalized services. PRHTA or its affiliates will not sell, rent, or in any other form distribute or make public Users' PII to third parties, unless User consents to share his/her/its PII, or to respond to subpoenas, court orders or legal processes.

PRHTA will take commercially reasonable measures to secure and protect Users' PII from misappropriation or mishandling. PRHTA will also ensure the integrity of any and all PII, and will provide Users access to his/her/its PII for updating purposes. At anytime Users may choose to alter, change, or delete some or all of his/her/its PII from this website. PRHTA will take all commercially reasonable measures to ensure that when Users choose or consent to share his/her/its PII with third parties, the shared PII will still be protected under similar privacy policies or, at least, will inform Users of the lack of a privacy policy on the part of the intended recipient of the PII.

Collection and Use of Non-Personally Identifiable Information

This website may collect, maintain and secure Non-Personally Identifiable Information from Users, related to his/her/its www.prhta.org website usage (e.g., time of usage, linkage usage, etc.), technical User's computer data and demographics (e.g., race, sex, ethnic group, etc.), affiliations, preferences, hobbies, activities, etc. NPII may be collected with or without Users' knowledge or consent. NPII is used internally by PRHTA to produce business and marketing strategies. Any and all NPII will not be used to unlawfully discriminate against Users. PRHTA may share NPII or any and all of its related business and marketing strategies with its participants or advertisers, provided that PRHTA takes all commercially reasonable measures to ensure that shared NPII is not used unlawfully or for purposes other than the ones authorized for.

Most of the technical NPII is collected through the use of Cookies downloaded into the User's hard drive. Cookies allow PRHTA to monitor User Internet activities. Thereby, Cookies allow PRHTA to develop User profiles. PRHTA will not use these Cookies-generated profiles in any unlawful or discriminatory manner. Nor will PRHTA share any User's profile without User's knowledge and consent.

Security

PRHTA is committed to secure and protect your PII from loss, destruction, falsification, manipulation, and unauthorized access or disclosure. Thus, PRHTA will take commercially reasonable measures to secure and protect your PII. However, PRHTA does not warrant or guarantee that PII gathered from Users is totally exempt from misappropriation or mishandling, especially due to circumstances out of PRHTA's control. Users hereby agree to relieve and hold PRHTA, its members, affiliates, directors, officials, or employees harmless from and against any and all claims, suits, judgments, causes of action, legal proceedings, either judicial or administrative, damages (including but not limited to actual, direct, consequential, punitive or special damages), or any other liability of any kind whatsoever, incurred or suffered by Users in connection with the collection, retrieval, storage, sharing, or any other handling by PRHTA or its website operator of PII, caused by circumstances out of the control of PRHTA or against which PRHTA took all commercially reasonable measures to secure and protect the PII.

Children

Children should not provide PII to PRHTA's www.prhta.org website without the consent of their parents or legal guardians. PRHTA advises parents and/or legal guardians to instruct their children not to provide PII. PRHTA will not knowingly collect or use children's PII for any purposes whatsoever without their parents' or legal guardians' consent.

Notification of Changes

As technology or the www.prhta.org website develops, so will this Privacy Policy. Any and all changes to the www.prhta.org Privacy Policy will be posted on this page as soon as the decision to alter this Privacy Policy has been made.

Questions and Comments

Any question or comment regarding PRHTA's www.prhta.org Privacy Policy may be addressed to Mr. Roberto Varela, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Please insert in the subject matter the words "privacy policy."